SkillsContent & Marketing › SEO Optimizer
seo-optimizer

SEO Optimizer

An SEO specialist for melindamaria.com — keyword research, on-page optimization, meta tags, schema markup, internal linking, and Core Web Vitals guidance to win more organic search traffic.

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How to use it
Point it at a page or topic. It helps with keyword research (matching search intent and difficulty), rewrites title tags and meta descriptions to the right lengths, fixes heading structure and URLs, recommends Product/FAQ/Article schema, and plans pillar-and-cluster content. It also runs a pre-publish SEO checklist. Use it on PDPs (product pages), collection pages, and blog posts — it always favors genuine helpfulness over keyword stuffing.
How to invoke / keep it on
Say “optimize this page for SEO,” “do keyword research for…,” or “write Product schema for this PDP.” For a site-wide push, list it in the Project instructions so every new page gets the checklist.
20 powerful examples for Melinda Maria
Copy, tweak, make them yours. Just describe the task — Claude loads the skill automatically.
01"Optimize the Lariat collection page on melindamaria.com for SEO — keyword research, a title tag and meta description under the limits, heading structure, and the right collection-page schema."
02"Do keyword research for our charms category, then map a pillar-and-cluster plan: one pillar guide plus 8–10 supporting blog topics, each tied to search intent and our PDPs."
03"Rewrite the product copy and meta tags for our Pavé Huggies PDP to target ‘pavé huggie earrings,’ add Product schema with rating fields, and suggest internal links to related styles."
04"Audit our top five blog posts for on-page SEO and Core Web Vitals issues, then give me a prioritized fix list #marketing can work through — meta tags, internal links, image alt text, and page speed."
05"Run a full on-page SEO audit of our tennis-necklace collection page — headings, meta tags, URL, alt text, schema, internal links — and give me a checklist sorted by impact."
06"Do keyword research for ‘gold huggie earrings’ and its variants, map intent and difficulty, and tell me which terms our huggies PDPs should each own to avoid cannibalization."
07"Write Product schema (with price, availability, and aggregateRating) for our ten bestselling PDPs, pulling the real data from Shopify so the markup matches what’s live."
08"Plan a pillar-and-cluster content map around ‘necklace styling’ — one pillar guide plus supporting posts on length, layering, and lariats — with an internal-linking diagram tying them to our collection pages."
09"Cross-reference our Edgemesh Core Web Vitals data with the PDP template and give me a prioritized page-speed and SEO fix list to lift rankings on our highest-traffic product pages."
10"Rewrite title tags and meta descriptions for our entire charms category — one per PDP, under the character limits, keyword-aligned, and distinct from each other — and flag any duplicates."
11"Do competitor keyword-gap research against two rival demi-fine brands and tell me the high-intent terms they rank for that we don’t, with a recommended content plan to close the gap."
12"Optimize our ‘jewelry care’ blog post for the featured snippet on ‘how to clean gold-plated jewelry’ — restructure with FAQ-style subheads, add FAQ schema, and tighten the answer to snippet length."
13"Audit internal linking across our blog and collection pages, find orphaned pages and missed link opportunities, and give me a linking plan that funnels authority toward our top PDPs."
14"Build a pre-publish SEO checklist tailored to MM — keyword target, title, meta, headings, alt text, schema, internal links, readability — that #marketing runs on every new page."
15"Find the long-tail keyword opportunities in jewelry gifting (‘gifts for her under $100,’ ‘anniversary necklace ideas’) and map each to a new or existing page on melindamaria.com."
16"Optimize our homepage for SEO without breaking the design — title, meta, H1 structure, Organization schema, and the key internal links — and tell me what’s safe for a non-coder to change."
17"Review alt text and image filenames across our top collection pages, rewrite them to be descriptive and keyword-aware, and flag any oversized images hurting Core Web Vitals."
18"Do keyword research and write an SEO-optimized brief for a ‘how to layer necklaces’ pillar post — target term, supporting terms, heading outline, meta, and internal links — ready to hand to a writer."
19"Set up an SEO tracking plan: the priority keywords per page, what ‘good’ looks like for each, and a monthly checklist so we can see whether our optimizations are moving rankings."
20"Audit our new-arrivals pages for technical SEO — thin content, missing schema, weak meta tags, slow load — and give me a fix list ordered by which pages drive the most Shopify revenue."
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