Claude training documents

The brand & knowledge library that teaches Claude who we are — every knowledge doc, plus the source data behind it.

Total Docs

markdown files

Total Lines

6,309

avg 485 / doc

Total Words

57,369

~74,580 tokens

H2 Sections

205

+354 subsections

Total Bytes

370 KB

in markdown

Avg Completion

96%

2 docs need work

Lines per knowledge doc

Sorted descending — shows depth of coverage

Knowledge breakdown by theme

Voice • Visual • Product • Team • MCP

Per-document detail

Each card shows completion %, stats, and the full list of training sources Claude used to write that document.

Documents + sources (legacy table)

Document	Lines	Covers	Sources
brand-voice.md	887	Phrasebook, taglines, adjectives, hook formulas, anti-phrases	52 YouTube transcripts 360d IG scrape 360d TikTok scrape MM BrandID 2025
design-system.md	914	12 visual patterns, layout system, brand consistency rules	2025/2026 catalogs IG scrape Box marketing assets
ai-image-prompts.md	600	16 sections of copy-paste-ready AI image prompt recipes	photography-style.md design-system.md visual-identity.md
glossary.md	550	200+ defined terms — people, collections, franchises, products	BrandID 2025 Org Chart 0526v1 Ambassador Handbook YouTube transcripts
voice-examples.md	449	Side-by-side off-brand → on-brand examples (13 surfaces)	brand-voice.md Real IG captions CS tickets sample
cs-playbook.md	443	10 common CS topics with on-brand response templates	Gorgias ticket sample brand-voice.md
team-and-tools.md	424	40-person org chart + tool stack per team	Org Chart 0526v1 Internal interviews
product-knowledge.md	371	100+ SKUs across 12 collections	2025/2026 catalogs Shopify product data
visual-identity.md	369	3-tier logo system, primary + secondary palette, typography	MM BrandID 2025 Logo asset library
company-overview.md	311	Founded 2006, game-show origin, Live @ 5, 40-person team	20th Anniversary Yearbook MM BrandID 2025 Web research
customer-persona.md	301	"Julie" 49-56, top segment "American Royalty" $237K HHI, Gen X 45% of sales, $245 AOV	Provenance Demo Analysis (197,786 customers)
content-strategy.md	287	12 content franchises, 7-stage launch flywheel, Ambassador Club	IG + TikTok scrape Ambassador Handbook 2026 Internal flows
photography-style.md	211	Photo workflows + style guide (v0.2 enrichment pending)	Box catalogs IG/TikTok scrape Photographer notes

Source PDFs

~32 MB total

YT Transcripts

Live @ 5 + product launches

Social Days

720

360d IG + 360d TikTok

Box Folders

catalogs + social assets

Data reviewed, by source

How much was actually combed through to build the knowledge library — click a headline stat on the Overview to jump here.

Pinterest pins

500

Instagram posts

454

Box campaign folders

225

TikTok videos

190

YouTube transcripts

Primary brand PDFs

Canto DAM — now connected live

Searchable in real time via the Canto MCP connector ↗

19,174 images

Primary PDFs (in `more materials 01/`)

PDF

MM BrandID 2025

Master brand book — colors, typography, logo system, voice principles. 7.5 MB.

PDF

20th Anniversary Yearbook

Company history, founder story, milestones. 15.6 MB.

PDF

MM Org Chart 0526v1

Full 40-person org chart with reporting lines. 942 KB.

PDF

Provenance Demo Analysis

197,786-customer demographic breakdown. Top segment "American Royalty" $237K HHI. 3.5 MB.

PDF

Ambassador Handbook 2026

MM Ambassador Club rules, perks, content guidelines. 4.1 MB.

Scraped & captured data

52 YouTube transcripts

Live @ 5, founder interviews, product launches — primary source of brand-voice phrasebook.

360 days of Instagram

@melindamaria_jewelry posts + reels + captions, full year of cadence + voice samples.

360 days of TikTok

@melindamariajewelry videos + captions, full year capture.

Pinterest boards

melindamariajewelry pins — visual mood reference.

Box-hosted assets

BOX

Product catalogs

2025 + 2026 line sheets — primary input to product-knowledge.md and design-system.md.

BOX

Marketing template library

2025/2026 social assets in more materials 01/Marketing templates/.

BOX

Franchise email examples

franchise deck email examples/ — reference for content-strategy.md.