Content Engine

A full content production pipeline: hand it one topic or brief and it researches the angle, drafts a blog post, pulls out an email-newsletter excerpt, and writes three platform-ready social posts — all in one pass, all in MM voice.

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How to use it

Give it a topic, the audience, and the goal (it asks at most three quick questions, then runs four parallel research workers before writing). You get back a single dated package with a blog post (~800–1,200 words), a 150–250 word email excerpt, and three social posts (a LinkedIn insight post, a story post, and a short hook). It pauses to confirm the outline before drafting, so you can redirect the angle. Run teach-your-voice first so everything sounds like MM, not like AI. You can also paste an existing draft and it will just spin off the email + social pieces.

How to invoke / keep it on

Just say “content engine” or “turn this brief into a blog post plus social posts.” For a content sprint, add it to a Project so every batch keeps the same voice and reference material.

20 powerful examples for Melinda Maria

Copy, tweak, make them yours. Just describe the task — Claude loads the skill automatically.

01"Content engine — topic: the new Lariat collection drop. Build me a blog post, a Klaviyo newsletter excerpt, and three social posts (one IG, one TikTok hook, one Pinterest), all in MM ‘everyday luxury’ voice and pulling the bestseller styles from Shopify."

02"Run the content engine on ‘how to stack Pavé Huggies for everyday’ — confirm the outline with me, then draft the post, an email excerpt for our VIP list, and three captions I can hand straight to #marketing."

03"Content engine: I already have a rough blog draft on charm-necklace gifting for the holidays — skip research, just extract a warm Klaviyo excerpt and three social posts (IG carousel caption, story post, and a short X hook) in our voice."

04"Build our June content batch from the tennis-necklace restock — a blog post, a newsletter excerpt, and three social posts, then save it as a package in our Content Project and flag which IG post should go out first."

05"Content engine for our Mother’s Day push: build a gift-guide blog post around our charms and pendants, a heartfelt Klaviyo excerpt, and three social posts, and pull the actual top-gifted SKUs from last year out of Shopify so I feature proven winners."

06"Take our top stacking-rings PDP description and spin a full content package off it — a ‘how to build your ring stack’ blog post, an email excerpt, and an IG carousel, story, and Pinterest caption — all in MM voice."

07"Run the content engine on ‘the everyday-luxury case for demi-fine jewelry’ — do the research, confirm the outline, then give me a blog post plus a LinkedIn insight post I can publish under the founder’s name and a short hook for X."

08"Content engine: write our back-to-school content around layering huggies and hoops, draft a Klaviyo excerpt aimed at our under-25 segment, and tailor the three social captions to IG, TikTok, and Threads tone."

09"Build a holiday gift-guide content batch — a ‘gifts under $100’ blog post, a newsletter excerpt, and three social posts — and cross-check which featured pieces are actually in stock in ShipHero so we don’t promote sold-out styles."

10"Content engine on our new pearl pieces: research the pearl-trend angle, draft the blog post and email excerpt, write three social posts, then save the whole package to Google Drive in our #marketing content folder."

11"Turn our ‘jewelry care 101’ topic into a content package — a helpful blog post, a Klaviyo excerpt for post-purchase, and three social posts — and confirm the outline with me before drafting so I can add our gold-plating care points."

12"Content engine for a flash-sale week: a punchy blog post on our bestselling lariats, an urgent-but-on-brand Klaviyo excerpt, and three social posts, and pull the current bestseller ranking from Shopify so the lineup is accurate."

13"Run the content engine on ‘how to find your necklace length’, then have it produce the blog post plus a Pinterest-optimized caption set and a TikTok hook, and note which two PDPs each piece should link to."

14"Content engine: build a Valentine’s content batch themed around our hot-pink and pavé pieces, draft an email excerpt for the VIP list, and write three social posts — one flirty IG, one TikTok hook, one Pinterest."

15"I’m prepping a wholesale-facing story — run the content engine on ‘why our charms sell at retail’, draft a polished blog post and a LinkedIn post for #wholesale, and pull real reorder data from NuORDER to back the claims."

16"Content engine on ‘summer everyday stack’ — blog post, newsletter excerpt, and three social posts — and weave in the styles that creators tagged most last month per LoudCrowd so the content reflects what’s actually trending with our community."

17"Take the press quote we just got and run the content engine around it — a short blog post, an email excerpt celebrating the feature, and three social posts — keep it humble and playful, very MM."

18"Build a recurring monthly content batch I can run every first Monday: a blog post on that month’s hero collection, a Klaviyo excerpt, and three social posts, and keep it in our Content Project so the voice and references carry over."

19"Content engine: draft a ‘new arrivals’ roundup blog post plus three social posts, pull the genuinely new SKUs added this month from Shopify, and give me an IG carousel caption, a story post, and a Pinterest description."

20"Run the content engine on our anniversary-collection story, confirm the outline, then produce the blog post, a celebratory newsletter excerpt, and three social posts, and flag the single strongest line to reuse as our paid-ad hook in Meta Ads."

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