Step 1 — it gathered from three systems
ShipHero
26,449 orders, $4,532,936 revenue in August
ApparelMagic
507 invoices, $138,397 open balance
ShopMy
10× ROAS across 347 creators
Step 2 — it built the scorecard
| Measure | August | July | Change |
| DTC revenue | $4,532,936 | $3,664,839 | +24% |
| DTC orders | 26,449 | 24,048 | +10% |
| Wholesale billed | $320,510 | $296,912 | +8% |
| Wholesale collected | $248,085 | $220,489 | +13% |
| Open balance | $75,727 | $50,323 | +50% |
Step 3 — it drafted the email and stopped
to: leadership · subject: Week ending 29 August — sales & AR
DRAFT — not sent. Review, edit, then send.
Scorecard attached. Three things worth knowing:
- August was our strongest month post-migration — $4,532,936 across 26,449 orders, up +24% on July.
- Wholesale billing grew but collections did not keep pace — $320,510 billed, $248,085 collected, open balance now $75,727 against July's $50,323.
- Creator marketing continues to pay for itself many times over — 10× return, and more than a third of those orders came from customers new to us.
Happy to go deeper on the AR drift if useful.