Melinda Maria — Monday brief
to: you · Monday, 6:00am · sent automatically
The headline: August closed at $4,532,936 across 26,449 orders — the strongest month since the ShipHero migration, and up +24% on July.
Direct-to-consumer
- August: 26,449 orders, $4,532,936 revenue +24%
- July: 24,048 orders, $3,664,839
- June: 13,707 orders, $2,280,668 — the migration month, so treat the ramp as partial
Money owed to us
- $138,397 outstanding across all open wholesale invoices
- August open balance $75,727, against July's $50,323 — collections are drifting
- 281 payments received in August, totalling $248,085
Creators & ambassadors
- 10× ROAS — $274,042 revenue on $27,405 of commission, trailing twelve months
- 401 active creators across ShopMy and LoudCrowd once the 24 people running in both are counted only once
- 347 of those are ShopMy, average order $127.17
- 844 new customers vs 1,308 returning — creators are still bringing new people in
Worth your attention
- Wholesale collections lagging billing by about a month
- 1,672 returns processed in the current system since the migration
Pulled from ShipHero, ApparelMagic and ShopMy at 05:58. Reply to this email to ask a follow-up.
