Ask Claude how our social is performing — across Instagram, TikTok, Facebook, LinkedIn, Pinterest and the rest of our 10 owned profiles — in plain English. No dashboards to export. Just ask.
Status: Live ✓Updated: June 25, 2026Access: read-only — write-capable platform, exposed read-only by usAPI limit: no fixed per-call limit documentedSign-in: your Google work accountQuestions: David
Sprout Social is the platform where Melinda Maria's social media analytics live. The Sprout Social connector lets Claude read those numbers for you across all 10 of our owned profiles — Instagram, TikTok, Facebook, LinkedIn, Pinterest and more — so instead of opening Sprout and building a report, you just ask a question and get the answer.
📈 What it knows
Account info, the full list of connected profiles, post-level analytics, profile-level analytics (followers, reach, engagement), tags, and recent messages — across all 10 channels.
🔒 What it can't do
It is read-only — it reports on performance but cannot post, schedule, reply, or change anything in Sprout. Ask freely; nothing you do here touches the live accounts.
🧠 What makes it handy
It compares across channels in one go — Instagram vs. TikTok, this month vs. last — so you get cross-channel answers without stitching together separate reports.
Why it matters: social reporting is a constant ask — especially for the Ambassador Program and Marketing. This connector turns "what's working?" into a single sentence, so the weekly and monthly recaps practically write themselves.
Connect it in about a minute
In Claude: Settings → Connectors → find it → click Connect → sign in. It’s already added for the team, so this is a one-time, ~1-minute step (see “Which login” below).
The Sprout Social connector is already set up in Claude for the team — you just switch it on and sign in. Takes about 30 seconds.
1
In Claude, open Settings → Connectors (or click the + in the message box → Connectors). Find Sprout Social in the list — it's already there.
2
Click the + (or Connect) next to Sprout Social.
3
When prompted, sign in with your Google work account (your @melindamaria.com email — the same one you use for Gmail & Drive). A personal Gmail won't work.
4
Approve the connection. It shows Connected — then type "Using Sprout Social, list our profiles" — you should see the 10 profiles.
🔑 Which login? You only ever sign in with your Melinda Maria Google work account. You never enter any Sprout Social password or key — those are stored securely on our side.
Don't see it in your Connectors list? Ask David — it gets enabled once for the team, then appears for everyone to switch on.
How to ask — just say "use Sprout Social…"
The connector is named Sprout Social. The simplest way to make sure Claude uses it is to mention it in your request:
"Using Sprout Social, <your question>."
You don't have to memorize tool names — plain English works. A few tips that get great results:
Name the channel(s)
"…on Instagram", "…TikTok vs. Instagram", "…across all profiles". You can compare channels in one ask.
Be specific about the window
"…last week", "…in Q2", "…last 30 days", "…month over month". Time frames sharpen every report.
Say what "good" means
"…by engagement", "…by reach", "…by follower growth", "…top 10". Tell Claude the metric you care about.
Ask for the format you want
"…as a table", "…make a PDF", "…a short recap I can paste into Slack". Claude will shape it.
Heads up on actions: the Sprout connector itself only reads. But when you ask Claude to draft a recap email, post to Slack, or build a PDF using our other tools, it drafts it and asks you to confirm before anything goes out. Nothing is sent without your OK.
Example prompts — from quick checks to full recaps
Copy these, tweak them, make them yours. They get more advanced as you go down. The label shows the level, and the line under each shows which connectors get involved.
Simple one quick answerAnalysis Sprout does the mathMulti-connector combines toolsTakes action drafts a recap / Slack / PDF (you confirm)
📊
Channel performance
Simple
"Using Sprout Social, how did our Instagram posts do last week — reach, engagement, and top post?"
Sprout Social
Simple
"Using Sprout Social, list all 10 of our connected profiles and their current follower counts."
Sprout Social
Analysis
"Using Sprout Social, compare Instagram vs. TikTok engagement last month and tell me which is pulling ahead."
Sprout Social
Analysis
"Using Sprout Social, which profile is growing fastest right now by follower gain over the last 30 days?"
Sprout Social
Analysis
"Using Sprout Social, give me month-over-month engagement rate for every channel so I can see what's trending up or down."
Sprout Social
⭐
Top content
Simple
"Using Sprout Social, what was our single best-performing post last week, and on which channel?"
Sprout Social
Analysis
"Using Sprout Social, what were our top 10 posts by engagement in Q2, across all channels?"
Sprout Social
Analysis
"Using Sprout Social, look at our top 20 posts this quarter — what do the winners have in common (format, theme, day posted)?"
Sprout Social
Analysis
"Using Sprout Social, which posts tagged 'Ambassador' performed best last month?"
Sprout Social — uses tags
🗓️
Posting cadence & timing
Analysis
"Using Sprout Social, how often did we post on each channel last month, and is there a link between cadence and engagement?"
Sprout Social
Analysis
"Using Sprout Social, what days and times do our Instagram posts get the most engagement?"
Sprout Social
📰
Recaps & cross-functional reports
Takes action
"Using Sprout Social, build our weekly social recap — top posts, engagement by channel, and follower growth — and draft it as a tidy summary for our #marketing Slack channel."
Sprout Social + Slack — draft (you confirm)
Takes action
"Using Sprout Social, compile a monthly social report as a PDF (channel performance, top 10 posts, growth) and draft an email to the marketing lead with a 3-bullet summary."
Sprout Social + PDF + Gmail — drafts email (you confirm)
Multi-connector
"For the Ambassador Program: pull last month's top social posts from Sprout Social and ambassador revenue from ShopMy, and tell me whether our best-performing content lines up with our best-selling creators."
Sprout Social + ShopMy
Multi-connector
"Cross-reference content and sales: find the products featured in our top Sprout posts last month and check how those SKUs sold in Shopify over the same period."
Sprout Social + Shopify
Takes action
"Every Monday, using Sprout Social, summarize last week's social performance across all channels and post a short recap to #marketing in Slack as a draft."
Sprout Social + Slack — recurring; draft (you confirm)
📊
Live artifacts, dashboards & spreadsheets
Analysis
“Create a live artifact: a social scoreboard — followers and engagement for all 10 profiles, refreshed each open.”
Sprout — live artifact
Analysis
“Build a 'top posts this week' wall artifact across every platform.”
Sprout — content
Analysis
“Make a spreadsheet (.xlsx) of monthly per-profile analytics for the marketing recap.”
Sprout — xlsx
Analysis
“Build a posting-cadence vs engagement tracker artifact — are we posting enough where it works?”
Sprout — analysis
Multi-connector
“Create one artifact joining Sprout and ShopMy: posting spikes against creator revenue, week by week.”
Sprout + ShopMy
Limitations, caveats & risk (please read)
Topic
What to know
Status
Analytics lag ~1–2 days
Verified live Aug 5, 2026: daily analytics arrive one to two days behind (a window through yesterday returned rows only through the day before). "How did we do today/yesterday" prompts may show empty days — ask for "the last full week" instead.
Plan around
Read-only
The connector reports on performance only — it cannot post, schedule, reply, or change anything in Sprout. It's completely safe to explore.
Safe
Six tools, ten profiles
Six read-only tools cover account info, profile list, messages, tags, post analytics, and profile analytics — across all 10 owned channels. If you need something outside those (e.g. scheduling), that's not part of this connector.
By design
Actions in other apps
When a prompt drafts a recap email, posts to Slack, or builds a PDF, Claude prepares it and asks you to confirm first. Always review before approving.
You confirm
Platform reporting windows
Some social metrics settle over a day or two as the platforms finalize them. For a just-published post, give it time before treating the numbers as final.
Settles
Double-check headline numbers
For anything that goes in a report to leadership, sanity-check the figure or ask Claude to show which posts and dates it used.
Verify
Get help, request features, or report something odd
Something looks wrong?
If a number seems off, a channel is missing, or the connector says it can't reach Sprout — tell David. Include what you asked and what you got back (a screenshot helps).
Want a new capability or report?
Need a recurring recap, a new comparison, or a metric this doesn't surface yet? Send the idea to David. The connector is built to grow.
Quick test you can always run: sprout_get_account_info — it should return the Melinda Maria account. If it errors, that's the thing to send David.
What is a live artifact and how to share it
Short version: a live artifact is a page Claude builds once and then refreshes every single time you open it — so a dashboard you ask for today is still accurate next month. Here is what one is, and the three ways to get it in front of your team.
📊 NEW — build live artifacts, dashboards & spreadsheets with this connector
A live artifact is a small interactive page Claude builds and saves for you — a dashboard, tracker, or report that pulls fresh data from this connector every time you open it, instead of being a frozen snapshot. In a Cowork session, just ask: “create a live artifact that…” — it lands in your Artifacts list, reusable forever, and its charts and tables refresh themselves on open.
Sharing with the team: artifacts are saved to your Claude account. Three easy ways to share: (1) ask Claude to export a snapshot (PDF, image, or .xlsx) and drop it in Slack; (2) send a teammate the prompt that built it — their copy fills with live data through their own connector sign-in; (3) for a permanent all-team dashboard, that’s the MM Intelligence project on the AI roadmap.
How it works — architecture
Sprout Social is a straight-through "live" connector — there's no stored copy, every question reads Sprout's numbers in the moment. You don't need any of this to use it, but here's the build:
Self-hosted on Melinda Maria’s own Cloudflare account at sprout-mcp.melindamaria.ai/mcp — the same hosting + Google sign-in pattern as our other connectors. All traffic over HTTPS/TLS.
Why live, not synced?
Social metrics move all day. A stored copy would lag, so Sprout reads live every time — engagement, reach, and message counts are current to the moment you ask.
Why a custom build?
Sprout blocked the off-the-shelf hosted-connector sign-in, so we built our own Worker that authenticates with a Sprout API token instead. Same Google sign-in for the team out front; a server-side token to Sprout in back.
Read-only & hosted like our others
It only reads — it can't post or change anything in Sprout. It runs on our own Cloudflare account behind the same Google sign-in as every MM connector, with the Sprout token kept server-side, never in Claude.
How your data flows (the 30-second version)
You don't need to understand the plumbing to use it — but here's the simple picture:
When you ask about performance
e.g. "how did our Instagram posts do last week?" → Claude calls Sprout's analytics and gives you the numbers across the profiles you asked about.
When you compare or rank
e.g. "top 10 posts by engagement this quarter" → Claude pulls the data, does the sorting and math, and hands you a clean answer or table.
Everything happens behind a secure sign-in. The connector only works for people signing in with a @melindamaria.com or @7ate9.com Google account. The Sprout API key stays server-side and is never visible to you or to Claude.
Melinda Maria · Sprout Social Connector Team Guide · June 25, 2026 · read-only · 6 tools · 10 profiles · sign in with your Google work account.
Questions, anomalies, and feature requests → David. This guide is updated as the connector grows. · ← Back to all connectors
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