design-brief

Design Brief

Helps you write a clear, complete creative brief before any design work starts — so the designer (human or Claude) knows the goal, the audience, the constraints, and what “done” looks like, and you don’t burn rounds guessing.

Cowork & Chat

How to use it

Tell it what you’re making (a landing page, an email, a social tile, a deck) and it interviews you for the pieces a good brief needs: the objective, who it’s for, the key message, must-have content, brand rules, references you like, format and sizes, and the deadline. You get back a tidy brief you can hand straight to #marketing, a freelancer, or another Claude skill. Best practice: run this first — a 10-minute brief saves hours of redesign — and reuse MM’s voice and color rules (lavender, deep plum, hot pink) as standing constraints.

How to invoke / keep it on

Say “help me write a design brief for…” or “brief this before we design it.” For repeat work, save your filled-in brand constraints in a Project so every new brief starts pre-loaded with MM’s rules.

20 powerful examples for Melinda Maria

Copy, tweak, make them yours. Just describe the task — Claude loads the skill automatically.

01"Write a design brief for our summer Lariat-collection landing page — goal is email signups and shop-now clicks, audience is our IG followers, must feature the three hero styles from Shopify, and it has to feel ‘everyday luxury’ in MM colors."

02"Brief a Klaviyo launch email for the Pavé Huggies restock before we design it — pin down the one key message, the hero image, the CTA, and the mobile constraints so #marketing can build it in one pass."

03"Help me write a creative brief for a set of social tiles for the tennis-necklace drop — IG feed, IG story, and Pinterest sizes — with the hook, the brand colors and fonts, and three reference posts I like."

04"Turn this messy Slack thread from #marketing into a proper design brief for our wholesale line-sheet cover, including objective, audience (NuORDER buyers), required logos, and the deadline."

05"Brief a holiday gift-guide landing page for melindamaria.com — pull our top sellers from Shopify, define the price tiers (under $50, under $100, splurge), and lock the ‘everyday luxury’ tone before anyone opens Figma."

06"Write a brief for a Black Friday hero banner and matching Klaviyo email — spell out the offer, the urgency, the one CTA, and how the lavender and hot-pink mix should read on a dark background."

07"Help me brief a redesign of the onboarding hub home page — objective is getting the MM team to actually click into connector guides, audience is non-coders, and it must keep our IvyMode display font."

08"Draft a creative brief for a set of charm-collection PDP lifestyle shots — what each image needs to show, the styling on-model, the backdrop colors, and how they should feel next to our white-background product cuts."

09"Brief a wholesale pitch deck for a department-store buyer — the goal, the buyer’s likely objections, the bestsellers to feature from NuORDER, and the must-include margin and MOQ details — before we design slides."

10"Write a design brief for a TikTok-first vertical video concept for the stacking-rings launch — the hook in the first two seconds, the on-screen text, the products, and the brand-color overlays."

11"Help me brief an abandoned-cart email redesign in Klaviyo — the single job of the email, the product block, the incentive, and the mobile-first constraints — so we stop guessing in build."

12"Turn our scattered notes into a brief for a refreshed ‘About Melinda Maria’ page — the story beats, the founder voice, the imagery from Canto, and what feeling a first-time visitor should walk away with."

13"Brief a set of Instagram Story templates the social team can reuse weekly — new-arrival, restock, and UGC repost layouts — with placeholders, brand fonts, and exact 1080×1920 specs."

14"Write a brief for an in-pack thank-you card design for orders shipping from ShipHero — the message, the QR-code-to-reviews ask, the size, and how it should feel like a little gift moment."

15"Help me brief a landing page for a creator collab launched through ShopMy — co-branding rules, the creator’s hero styles, the affiliate CTA, and how to balance their look with ours."

16"Draft a brief for a Pinterest-ad creative set for the tennis-necklace category — the audience, the seasonal angle, three pin sizes, and the shop-now overlay — ready to hand to design."

17"Brief a homepage announcement bar and pop-up pairing for a sitewide sale — the message hierarchy, the timing, the colors, and how the two pieces should not compete — before build."

18"Write a creative brief for a ‘new lariat layering’ how-to graphic series for the blog — the steps to illustrate, the product callouts from Shopify, and a clean on-brand visual style."

19"Help me brief a recurring monthly ‘best sellers this month’ email template — a reusable layout, the data block we’ll swap from Shopify, and brand rules — so #marketing fills it in minutes each month."

20"Turn this CEO request into a tight brief for an investor-update one-pager — objective, audience, the three numbers to feature, and a restrained, premium take on our brand colors."

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